Culinary Content Weekend Review

Playing with food is my favorite and today we'll look back on all the creations that came out of the lab last week!

Up first...Pappardelle with Summer Greens and Artichoke Walnut Tomato Sauce.

Pasta dishes, recipes and images are always a hit with the hungry public. Evergreen as can be, Utilizing seasonal ingredients and interchanging trends keeps this content fresh and engaging.

Second... Cantaloupe, Basil and Prosciutto Salad.

Easy, simple and delicious is a staple trend in our fast paced world. Keeping content approachable (under 10 ingredients and under 30 minutes for prepping and cooking) builds confidence with your audience...The 'I can make this!' approach to customer engagement.

Third....Crafting your own Cheese and Charcuterie Platter.

A little education goes a looooooong way with building customer trust. And How-to's are a great way to tell a story, educate and promote your product. Picking engaging, trending topics (like this one for creating a cheese and charcuterie platter) to 'how-to' drives more people to your site and your products.

Fourth... Garden Gimlet

Say you have a great product, but it is really only seen to have a singular use. Like one of the ingredients for this recipe, bloody mary mix. Get creative. Show that these cornered ingredients don't just have to be regelated to their original/stereotyped use. And sometimes, it can be as simple as switching up a couple of ingredients to showoff the possibilities ...In this case, gin for vodka, adding in fresh lime juice and garnishing with a garden/pickle blend of veggies.

Fifth...Habanero Marinated Fish Tacos

There are few things as tried and true as a great taco. Reel 'em in with fabulous content around evergreen popular food categories. This recipe is a great example of applying the first 4 listed methods of engagement into one tasty bit of content: trending topic, simple/easy, how-to's and creative ingredient use.

Lastly...Creamy Blueberry Popsicles

What's the weather like in your target demo? Hot as an oven? Pouring down rain? Freezing cold and snowing? Customers search for weather appropriate food topics all the time. Keeping tabs on the weather and having a little stockpile of weather related content puts your brand at the tippy top of the search.

If you're looking for some assistance with developing catchy, sticky and overall delicious food content...let's connect.

Why Recipes are Important for your Food Business

Inspiration for the home cook… 

Recipes are a creative way to drive engagement with customers. Partnered with visual images (and we all love sexy food shots) and trending food topics, recipes will inspire and drive customers in the direction you’d like them to go…directly to your product in retail, to your website or social media platforms.  

Use that product UP! 

Say you have a relatively common product or something that is perceived challenging to the average home cook. Recipes are a great way to bridge these issues and turn them into creative solutions. Not to mention that giving customers a multitude of ways to utilize your product will create additional demand and an increased frequency of a repeat sale. 

Hungry Hungry Customers… 

Recipes are an SEO goldmine. Creating recipes that are following the trend patterns will consistently channel customers to your website. And by being seen as a reliable recipe leader will lead to more brand recognition and increased feelings of trust, connection and community with your customers. 

Market Diversity…

Just because your product might be intended for a specific cuisine type doesn’t mean that it can’t creatively be used for another, i.e.; fish sauce as a secret ingredient for meatloaf and chicken noodle soup (it’s an umami ‘bang-a-rang’ ingredient) or ketchup for sweet and sour Chinese takeout-style glazes, etc… You’ll attract a wider range of customer demographics by broadening the creativity. 

Are you interested in getting cranking on making deliciously sticky recipes? Let's connect!