It is estimated that 45 million Americans go on a diet each year. Partner that with a yearly average spend of about $33 billion on weight loss products...I think we can safely say that healthy eating is a top priority for many of our customers.
I spent the better part of last week (and most of this week) buried in Keto recipes. This is one of many projects that I've taken on that appeals to the diet trends. Be it Low Carb, Whole30, Paleo or Keto...the health seekers are actively searching for creative ways to incorporate these trends into their daily meals.
It's not easy...dieting
I am sure many of you have started and promptly quit a diet. It is not easy. Those that are in it for the long haul or those looking for a more stable start, turn to the web for inspiration and motivation.
Showing customers that you or your products can be included, creatively, into their diet preference builds trust. It also attracts more diet seekers to your site and product through SEO.
But...we're not a health food 'thing'.
Shouldn't matter. I'm not on a diet but I do provide and create content that is. It's not all that I do, but I gladly explore and develop. Diversify, my good food friends.
Diet content will not automatically put you into a 'health food' category. Adding some creative pieces to your existing arsenal of content will only engage more people. Or, better yet, retain customers that are exploring diet trends- seeing that you have options that support their new food focus.
Diet-curious Content: The trends on the trend
What's attractive, buzzy or sticky to those looking for dieting inspiration?
A taste of the familiar. Having to modify your eating habits sooo drastically is not good for early diet adopters. Giving them recipes or cooking tips that fit into the diet, while mimicking everyday grub (or even guilty pleasures), is a big bonus. Think keto friendly waffles or low-carb pizza.
Easy Peasy. The time crunch issue, when meal planning and prepping, has not changed. Customers still need options that can be prepared quickly, easily... all while still tasting good. Think 30 minute meals, shakes and smoothies.
Balancing Breakfast. Breakfast can be a pain point for dieting customers. Many of the quick and easy 'out the door' options (oatmeal, granola bars, cereal) are on the 'do not consume' list. Getting creative without taking up valuable morning minutes is golden.Think about 'make the night before' options-things that just need to be reheated or can be eaten asap.
If you're looking for some assistance with developing healthy, diet trending, catchy, sticky and overall delicious food content...let's connect.